Loamly is an AI visibility analytics platform that tracks website traffic from AI chatbots — ChatGPT, Claude, Perplexity, and Gemini — and shows which pages AI models reference when answering questions about a brand. Traditional analytics tools classify this traffic as "direct," making it invisible. Loamly attributes it correctly and connects it to revenue data via Stripe integration.
AI Intelligence Reports: Forensic Analysis of AI Recommendations
The platform’s headline feature is the AI Intelligence Report, which analyzes how and why AI platforms recommend (or ignore) a brand across 50+ buyer queries. Each report traces 2,000+ citations across 6 AI platforms through 11 analysis phases, identifying the 3-5 third-party sources that actually drive AI recommendations. According to Loamly, early movers in AI visibility hold their position 73% of the time, while late entrants break through only 12% of the time — the platform estimates a 12-18 month window before citation patterns harden.
The report includes a Source Chain Analysis that maps which external content (G2 reviews, press mentions, Wikipedia entries) carries the most weight in AI recommendations, and an Engineering Playbook that ranks actions by projected visibility impact. Each recommendation in the playbook comes with an estimated visibility gain — for example, creating a definitive comparison page might add 8-12 visibility points, while getting listed on G2 with 10+ reviews might add 5-8 points. One B2B SaaS company reported going from 12% to 47% AI visibility in 90 days after setting up the top three playbook actions, generating an estimated $180K in pipeline from AI-referred traffic.
Real-Time AI Traffic Monitoring
Beyond one-time reports, Loamly offers continuous monitoring through a one-line JavaScript snippet installed on the website. The tracker identifies AI-originated traffic, monitors visibility score changes, and attributes revenue to AI referrals when connected to Stripe. The tracker is open source, cookie-free, and GDPR compliant — IP addresses are discarded after country derivation. The dashboard displays metrics such as daily AI visitor count, top AI source breakdown (e.g., ChatGPT at 63%), monthly AI revenue attribution, and a visibility score (0-100) with trend arrows. The methodology was developed by founder Marco Di Cesare, who spent 10 years in enterprise analytics at Nielsen and NielsenIQ before building Loamly. According to Microsoft Clarity data cited by Loamly, AI visitors convert at 3x the rate of organic search traffic, and Adobe reports +4,700% YoY growth in AI traffic to e-commerce.
Pricing in Four Tiers
| Tier | Price | Daily Prompts | Monthly Events | "Ask Loamly" | AI Platforms | Data Retention |
|---|---|---|---|---|---|---|
| Starter | €29/mo | 15 | 15,000 | 15 | ChatGPT only | 1 year |
| Grow | €89/mo | 50 | 50,000 | 100 | All 4 platforms | 2 years |
| Pro | €199/mo | 150 | 250,000 | Unlimited | All 4 platforms | Unlimited |
| Enterprise | Custom | Custom | Custom | Unlimited | Custom | Custom |
A 30-day free trial is available at the Grow level with start for free. API access and CSV export are available from the Grow plan. Enterprise adds a dedicated account manager, SLA, custom integrations, and advanced security. Full pricing details are on the Loamly website.
Where the Platform Has Limits
Loamly is specifically focused on AI visibility analytics — it doesn’t replace general web analytics tools like Google Analytics or traditional SEO platforms. Users who need advanced user segmentation, demographic analysis, or social media monitoring won’t find those capabilities here. The Starter tier only tracks ChatGPT, requiring a Grow plan (€89/month) to cover all four AI platforms. The Intelligence Reports are one-time deliverables rather than continuously updated dashboards, meaning ongoing visibility changes require either manual report purchases or the continuous monitoring product.
Visit Loamlyv2.1 — https://www.loamly.ai/