AdScriptly is an AI ad tuning platform that connects offline business data — CRM records, call tracking, calendar bookings, and contract signings — back to Google Ads and Meta Ads to improve Smart Bidding accuracy. The core problem it solves: ad platforms tune for clicks and form submissions, not actual revenue. AdScriptly closes that data loop by feeding revenue and lead quality signals into the bidding algorithms, then automates daily account tuning through AI agents. Based in Austin, TX.
How the Offline Data Loop Works
Traditional ad tracking stops at the click or form submission. Everything after that — whether the lead answered the phone, showed up to a demo, or signed a contract — is invisible to the ad platform. AdScriptly connects these post-click signals back to the ad account:
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Connect your stack. Link CRM (HubSpot, Salesforce), call tracking, calendar tools, contract software, GA4, and GTM. A webhook is available for custom integrations.
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Route quality signals. The Quality Signal Router feeds enriched data — lead scores, call sentiment, deal values — into Google and Meta bidding algorithms. This replaces basic pixel conversion data with actual business outcomes.
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AI agents tune daily. Once the data foundation is set, AI agents handle keyword management, negative keyword discovery, bid adjustments (by device, location, audience), custom audience creation, creative testing, and budget scaling across Google and Meta accounts.
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Run autonomous or with approvals. Choose fully autonomous operation or human-in-the-loop with approval workflows for each agent action.
Feature Breakdown
| Feature | Google Ads | Meta Ads |
|---|---|---|
| Offline conversion import | Automated, no manual uploads | Server-side via Conversions API |
| Keyword management | Add negatives, find hidden gems | N/A |
| Bid adjustments | By device, location, audience | N/A |
| Custom audiences | N/A | Built from highest-value customers |
| Creative testing | N/A | Kill underperformers, scale winners |
| Budget allocation | Cross-account shifting (in development) | Cross-account shifting (in development) |
| Reporting | Revenue-level, tied to business outcomes | Revenue-level, tied to business outcomes |
Plan Details
| Plan | Price | Ad spend limit | Key terms |
|---|---|---|---|
| Starter | $79/month | Up to $10k/month | All features, unlimited ad accounts |
| Growth | $179/month | Up to $50k/month | All features, unlimited ad accounts |
| Pro | $349/month | Up to $200k/month | All features, unlimited ad accounts |
| Enterprise | Custom | $200k+/month | Custom pricing |
All plans include every feature — pricing scales with ad spend volume, not feature access. A 14-day free trial is available with no payment card required. No refund policy is listed.
Integrations
AdScriptly connects to the tools where offline conversions happen:
- CRM systems — Salesforce, HubSpot, and others via webhook
- Call tracking — Sentiment analysis on call transcripts, call duration scoring
- Calendar tools — Track whether leads showed up to scheduled meetings
- Contract software — Feed signed deal data back to ad platforms
- GA4 / GTM — Predictive website behavior signals
- Custom — Webhook for any system not natively supported
For agencies, AdScriptly supports MCC Google Ad accounts and Meta Business Portfolios. The vendor claims setup for 20+ clients takes under an hour.
Potential Drawbacks
The platform supports only Google Ads and Meta Ads. Teams running campaigns on Microsoft Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, or other platforms get no tuning coverage from AdScriptly.
Setup requires connecting multiple business systems (CRM, call tracking, calendar, contract software) to get full value. Teams without a structured CRM or organized offline conversion tracking will need to build that data infrastructure first before AdScriptly can deliver meaningful results.
Cross-account budget shifting between Google and Meta is listed as "in development" and not yet available. Teams that need autonomous budget reallocation across platforms today won’t find it in the current product.
Pricing at $79/month covers only up to $10k in ad spend. Teams spending $50k/month pay $179/month, and $200k/month costs $349/month. This pricing model means costs scale directly with campaign volume, which can become expensive for high-spend accounts.
Visit AdScriptly — https://adscriptly.com/