Starnus is an AI-driven outbound sales platform that handles prospecting, data enrichment, personalized outreach, and follow-up sequencing in one tool. Built for founders, B2B teams, and lean GTM operations, it replaces the common multi-tool stack (separate list builders, enrichment services, email sequencers, and CRM loggers) with a single credit-based system. Users define their Ideal Customer Profile (ICP) through conversational prompts, and Starnus finds lookalike prospects, enriches contact data, generates tailored messages, and tracks replies. The platform operates out of Eindhoven, Netherlands and supports both email and LinkedIn outreach channels.
Quick Reference
| Category | Details |
|---|---|
| Best for | B2B founders, startups, SMBs, lean GTM teams |
| Outreach channels | Email (Gmail) + LinkedIn |
| Integrations | HubSpot, Gmail, Google Sheets, Public API V1, Python SDK |
| Free trial | 3 days on every plan (requires payment method) |
| Starting price | €50/month (Pro plan, billed monthly) |
| Annual discount | Save 20% with yearly billing |
| Refund policy | No refunds |
| Credit rollover | Unused credits expire at end of billing cycle |
How the Agent System Works
Starnus organizes its automation around an agent architecture. Each agent handles a specific part of the outbound workflow:
- Core agents handle ICP definition, lookalike prospecting, and lead enrichment with verified contact and company data.
- Connected agents manage multi-channel message generation and automated follow-up sequences across email and LinkedIn.
- Premium agents (available on Pro+ and Ultra plans) provide advanced research, deeper company insights, and more granular targeting.
All agents require user approval before messages are sent — the system generates outreach copy based on enriched lead data, but you review and approve each message before it goes out.
Workflow: From ICP to Booked Meeting
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Define your ICP. Describe your ideal customer through text prompts — industry, company size, role, geography, tech stack. Starnus uses this to search for matching companies and decision-makers.
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Prospect and enrich. The platform finds lookalike prospects based on your ICP and enriches them with verified email addresses, LinkedIn profiles, company details, and relevant signals.
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Generate outreach. Starnus creates personalized messages for each prospect using the enriched data. Messages reference specific company details and the prospect’s role, not generic templates.
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Sequence and follow up. Set up multi-step sequences across email and LinkedIn. Automated follow-ups trigger based on prospect behavior (opens, replies, no response).
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Track and iterate. Monitor replies, engagement rates, and conversion metrics. Adjust targeting or messaging based on performance data.
Plan Comparison
| Pro | Pro+ | Ultra | |
|---|---|---|---|
| Price (monthly) | €50/month | €125/month | €250/month |
| Credits/month | 60,000 | 150,000 | 300,000 |
| Companies (max) | 180 | 450 | 900 |
| Leads (max) | 1,200 | 3,000 | 6,000 |
| LinkedIn messages | 2,400 | 6,000 | 12,000 |
| Emails | 3,600 | 9,000 | 18,000 |
| LinkedIn accounts | 1 | 3 | 6 |
| Gmail mailboxes | Up to 10 | Up to 10 | Up to 10 |
| Web searches | Up to 3,000 | Up to 7,500 | Up to 15,000 |
| Automated tasks | 6,000+ | 15,000+ | 30,000+ |
| Agent access | Core + Connected + select Premium | All Core, Connected + Premium | All agents, full potential |
| Support | Priority | ||
| Free trial | 3 days | 3 days | 3 days |
For teams that want hands-off outbound, Starnus offers a Managed Service starting at €900/month. This includes a dedicated outbound manager, ICP research, lead sourcing, campaign management with A/B testing, and meetings booked directly on your calendar. A Pro+ or Ultra plan is included.
The Catch
The credit-based pricing model means costs scale with activity. Teams running high-volume campaigns can exhaust credits quickly, and unused credits don’t roll over — any capacity you don’t use in a billing cycle is lost.
No outcome guarantees. Starnus doesn’t promise specific response rates, pipeline value, or revenue results. Users bear full responsibility for legal compliance (GDPR, CAN-SPAM, LinkedIn terms of service) and potential account restrictions from third-party platforms.
Limited CRM integrations. While HubSpot, Gmail, and Google Sheets are supported, there’s no native Salesforce, Pipedrive, or Outreach integration. Teams on those platforms need to build custom connections via the Public API V1 or Python SDK.
LinkedIn outreach depends on third-party platform policies. Aggressive automation can trigger LinkedIn account restrictions, and Starnus doesn’t provide legal advice on compliance with LinkedIn’s terms of service.
No transparent information about underlying AI models or data sources. Users who require model transparency or specific data provider certifications won’t find this information on the website.
Visit Starnus — https://starnus.com/